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Advertising and Promotion: An Integrated Marketing Communications Perspective

by belch, george e. / belch, michael a.

Advertising and Promotion: An Integrated Marketing Communications Perspective

SKU:

MBS_3074725_dg

Edition:

12TH 21

Publisher:

MCG COURSE

ISBN10:

1260796450

ISBN 13:

9781260796452

Advertising and Promotion: An Integrated Marketing Communications Perspective

by belch, george e. / belch, michael a.

SKU:

MBS_3074725_dg

Edition:

12TH 21

Publisher:

MCG COURSE

ISBN10:

1260796450

ISBN 13:

9781260796452

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Textbook Summary

Textbook Summary